Version Date: 11/7/2014
INFORMATION WE COLLECT
We may collect both Personal and Non-Personal Information. Personal Information is defined as information about you that can be used to contact or identify you such as your name, e-mail address, home address, or telephone number. Personal Information does not include aggregate information, which is data we collect about the characteristics and activities of users of the Service, from which any Personal Information has been removed. Non-Personal Information does not identify you personally and can include age, gender and interests.
A. Information About You Received From an SNS
We may allow you to access or login to the Service using a SNS, in which case you are allowing Allpaws.com access to the Personal Information you have provided to that SNS. The information share varies from service to service and is also controlled by the privacy settings you established at the SNS. The information we collect when you access the Service on an SNS may include: your first and last name, your user ID, the user IDs of your friends, your profile picture, your locale, city, state and country, your e-mail address, your gender and your birthdate.
B. Information You Give To Us Directly
When you interact with the Service (whether or not on an SNS), we may collect, store, and use information from you directly that you voluntarily provide to us. For example, we may allow you to register with us by creating an account or profile within the Service, in which case you may be required to provide certain identifying information, such as your name, address, age, e-mail address, a password and other information that helps us confirm that it is you accessing your account. In addition, you may voluntarily submit Personal Information when you, for example, make a purchase, sign up for newsletters, send us feedback, post on our Facebook fan page, or fill out our universal pet adoption application.
C. User Submissions
D. Payment Information
Because we use a third-party payment service (such as PayPal) to process transactions, if any, on our Service, we generally do not collect sensitive payment information, such as your credit card number. We may, however, collect and use information related to your purchases and purchase history.
E. Technical Usage Information and Cookies
Log Data and Mobile Devices. When you use the Service, our servers record information that your browser sends whenever you visit a website (“Log Data“). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type or the webpage you were visiting before you came to the Service, pages of the websites involved in the Service that you visit, the time spent on those pages, information you search for, access times and dates, and other information. If you access the Service from a mobile or other device, we may collect a unique device identifier assigned to that device or other transactional information for that device, such as your device type, geo-location and operating system.
F. Customer Support Information
When you ask for assistance from our customer support team, we will collect and store the contact information you provide (generally your name and e-mail address), information about your activity on the Service, your user ID number, and certain technical details, such as your browser and IP address. We will also store and use the correspondence and any information contained within.
To improve the quality of our services, we may supplement the information we collect with information we obtain from third parties.
HOW WE USE AND SHARE YOUR INFORMATION
A. To Provide and Manage the Service
We use the information we collect from and about users to provide the Service and features to you, including to analyze and improve those services and features; to personalize your experience by delivering relevant content, advertising, and marketing messages; to process payments and orders; to allow you to comment on the Service, participate in contests, and promotions; to enable you to communicate and share content with other users or services; and to provide you with customer support and respond to inquiries.
B. To Allow Third-Parties to Assist Us In Providing and Managing the Service
We may make your non-public Personal Information available to certain third party service providers, such as contractors, agents, or sponsors, who help us manage or provide the Service by, for example: developing or supporting products and features; conducting e-mail marketing on our behalf; web-hosting; processing payments; administering message boards; fulfilling orders; processing data or statistics; or assisting with the administration, judging, and prize fulfillment aspects of contests and promotions. These outside service providers are required to protect non-public Personal Information entrusted to them and not use it for any other purpose than the specific services they are providing to Allpaws.com.
C. To Contact You
We are committed to providing you with the best possible user experience and, therefore, one of the key uses of your personal information is to communicate with you. We may periodically contact you in connection with customer support inquiries and to alert you as to the status of your account. We may also contact you by e-mail for research purposes so that we can continually improve and update the Service based on your input.
We may also send promotional e-mail directly or in partnership with parties other than Allpaws.com to provide you with special offers and other services. If you want to stop receiving promotional materials from Allpaws.com or its partners, follow the unsubscribe instructions at the bottom of each party’s e-mail or change the settings in your "My Account" page under "Email Preferences." There are certain service notification e-mails that you may not opt-out of as long as you are registered with or subscribed to Service, such as notifications of changes to our Service or policies. If you provided us with your mailing address we or our partners may also send you products and special offers by regular mail (such as our "new pet parent" welcome kit).
D. To Deliver Relevant Advertising and Promotions
From time to time we might establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy policies are consistent with ours. In such cases we might exchange, share and/or cross–reference information, including Personal Information that will enable such persons or entities to contact you regarding products and services that may be of interest to you. If you would like to opt-out of our exchange of information with such partners, please let us know by contacting us at the e-mail or mailing address listed below. You may also click the designated link at the bottom of all e-mail advertisements to be removed from future e-mail updates.
E. Legal Matters; Safety
F. Sale or Transfer of Assets
If Allpaws.com sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, Allpaws.com may transfer your Personal Information to the party or parties involved in the transaction as part of that transaction.
POLICY REGARDING CHILDREN
The Service is not intended for children under the age of 13, and we do not knowingly collect Personal Information from children under 13 years of age. In the event that we learn that we have inadvertently gathered personal information from children under the age of 13, we will take reasonable measures to promptly erase such information from our records.
USER CONTROL AND RETENTION OF DATA
We have put in place reasonable technical and organizational measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, or disclosure. However, we do not guarantee, and explicitly disclaim any implied representation, warranty, or other promise, that unauthorized third parties will never be able to overcome those measures or use your Personal Information for improper purposes. Also please note that e-mail and messaging systems are not considered secure, so we discourage you from sending us Personal Information through these mediums.
Our Service may contain links to or from the websites of companies other than Allpaws.com. We are not responsible for the privacy practices or the content of such websites. If you have any questions about how these other websites use your information, you should review their policies and contact them directly.
CALIFORNIA PRIVACY RIGHTS
Under California law, California residents who have an established business relationship with us may choose to opt out of the disclosure of Personal Information about them to third parties for such third parties’ direct marketing purposes. Our policy is not to disclose Personal Information collected online to a third party for direct marketing purposes without your approval. If you choose to opt-out at any time after granting approval, please contact us as provided below.
CHANGES TO THIS AGREEMENT
DCL Ventures, Inc.
1 Penn Plaza, 36th Floor
New York, NY 10119